The Danish designer Naja Lauf established her eponymous brand in the year 2000. After working as a designer for prominent commercial companies in Europe, she felt the need to express her own approach to design and what is considered modern. 

 

Her collections are characterized by feminine styles with a fondness for reinvented classics, where the creation of modern and essential designs takes center stage, focusing on simple, wearable shapes, clean lines, and innovative details. 

Naja is obsessed with the details of the design and the blend of shapes and fabrics, as this is where the expression comes to life. She personally wears all her designs and takes great pleasure in finding inspiration to create new expressions through styling. She believes that the way clothing is worn is just as important as the clothing itself and is a firm believer to make an effort every day to dress, so that you get the best out of the day.  

The result of these thoughts is well-crafted and flattering styles that can be cherished in the wardrobe year after year. They are easy to style and offer great comfort, which is a quality appreciated by customers worldwide. 

The company is located in Copenhagen.  

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